Having watched the transition from polished to raw and genuine content over the years (and especially with brands I’ve worked on), I couldn’t agree more with your call-outs Tom. I drop in for my weekly dose of Casey’s videos and also find myself drawn to that one simple aspect: his branding is gold because he’s not focused on branding, just being real. It’s so hard to step back after years of striving for polished “final versions” into that raw space… but that’s definitely where things are going now. I for one embrace it with both arms.

Art director, tech geek, and house shoe enthusiast. ✖ I write about creativity, personal growth, and productivity, one existential crisis at a time.

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